Small molecule TPO agonist

Promacta (eltrombopag)

Also marketed as Revolade. An approved treatment for Immune Thrombocytopenia and Aplastic Anemia.

FDA Approved (2008)by Novartis (originally GlaxoSmithKline)
Preclinical
Phase 1
Phase 2
Phase 3
Approved
2008
Drug facts

The same compound appears under different names depending on the context. Here is how to identify Eltrombopag wherever you encounter it, plus the key facts at a glance.

Generic name
Eltrombopag
Brand names
Promacta, Revolade
Development code
SB-497115
Drug class
Small molecule TPO agonist
Manufacturer
Novartis (originally GlaxoSmithKline)
How it's taken
Eltrombopag is taken by mouth once a day, either without a meal or with a meal low in calcium (50 mg or less).

A daily pill that stimulates the bone marrow to produce more blood cells, especially platelets. It is FDA approved for persistent or chronic immune thrombocytopenia (ITP) in adults and children 1 year and older whose platelets did not respond well enough to steroids, immunoglobulins or spleen removal. It is also approved with standard immunosuppressive therapy as a first-line treatment for severe aplastic anemia in people 2 years and older, for severe aplastic anemia that has not responded well enough to immunosuppressive therapy, and for low platelets in hepatitis C. Generic eltrombopag has been sold in the US since May 2025.

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Where Eltrombopag fits

A TPO receptor agonist used in ITP after steroids, immunoglobulins or spleen removal have not worked well enough, alongside Nplate, Doptelet and Alvaiz. In severe aplastic anemia it is added to immunosuppressive therapy to improve blood count recovery. Also approved for chronic hepatitis C-associated thrombocytopenia.

How Eltrombopag works

Eltrombopag turns on a specific switch in your bone marrow to tell it to make more blood cells, especially platelets. It mimics a natural signaling protein called thrombopoietin (TPO). By activating this switch, the drug helps your bone marrow wake up and start producing blood cells that it had stopped making.

Mechanism: Thrombopoietin receptor agonist that stimulates bone marrow

Side effects and safety

What patients report

Eltrombopag has a boxed warning: it can cause severe, possibly life-threatening liver damage, so liver blood tests are needed before and during treatment. In people with hepatitis C taking interferon and ribavirin, it can raise the risk of liver failure. Common side effects include nausea, fatigue, cough, diarrhea, and headache. Some patients experienced muscle aches or dizziness. In the adult ITP placebo-controlled trials, the most common were nausea (9% against 3% on placebo), diarrhea (9% against 7%), upper respiratory infection (7% against 6%) and vomiting (6% against under 1%). Liver tests are checked before starting, every 2 weeks while the dose is being adjusted, and monthly after that. In trials, some patients developed new chromosome changes, though it's unclear if this was from the drug or the disease. Regular blood tests are important. The label also warns about blood clots (including clots in the portal vein of the liver, mainly in people with chronic liver disease) and cataracts (eye exams are needed before and during treatment). It also warns about interference with some lab tests such as bilirubin and creatinine. Eltrombopag is not for people with myelodysplastic syndromes (MDS), where a study found a higher risk of death and of progression to leukemia.

This is not a complete list of side effects. Talk to your doctor or pharmacist about what to expect and when to seek medical attention.

Taking Eltrombopag

Eltrombopag is taken by mouth once a day, either without a meal or with a meal low in calcium (50 mg or less). Take it at least 2 hours before or 4 hours after antacids, dairy and other calcium-rich foods, and mineral supplements such as iron, calcium, magnesium, or zinc, because these block absorption. For ITP, the usual starting dose is 50 mg a day for adults and children 6 and older and 25 mg for children aged 1 to 5, with a lower start for people of East or Southeast Asian ancestry or with liver impairment; the dose is adjusted to keep platelets at 50,000 per microliter or higher, up to 75 mg a day. Promacta also comes as an oral suspension, and switching between the suspension and the tablet needs weekly platelet checks for 2 weeks. Generic eltrombopag olamine is dosed the same way as Promacta, but Alvaiz (eltrombopag choline) is not interchangeable milligram for milligram. When used with immunosuppressive therapy as a first treatment for severe aplastic anemia, it is taken for 6 months. When used after immunosuppressive therapy has not worked well enough, it is stopped if blood counts have not improved after 16 weeks, and continues while the patient is responding.

Availability and cost

Generic available

Generic versions may be available at a lower cost. Ask your pharmacist.

Why it costs what it costs

Oral thrombopoietin receptor agonist approved across multiple rare hematologic conditions. Specialty pricing reflects the orphan indications and biologic-like activity despite being a small molecule.

Help paying for Promacta

Pick your insurance to see which help fits. Drugmaker copay cards can't be used with Medicare, Medicaid or TRICARE; charity funds are the usual route there.

Your insurance
From the drugmaker
Promacta (Eltrombopag)
Novartis Patient Support / Universal Co-pay Program
  • Copay help

    Universal Co-pay Program: eligible patients with private insurance may pay $0 per month; Novartis pays up to $15,000 per calendar year.

    For: private insurance · source
  • Insurance and case manager help

    Novartis Patient Support can answer questions about paying for PROMACTA; call 1-800-282-7630.

    The official page does not say who qualifies. Ask the program. · source

Good to know: Co-pay program not valid with Medicare, Medicaid or other government coverage; enroll at Copay.NovartisOncology.com or 1-877-577-7756. PROMACTA is not on the Novartis Patient Assistance Foundation's current medication list, and no free-drug program is described on the PROMACTA site.

Checked on the drugmaker's official pages on September 24, 2026. Programs change; confirm with the program before you rely on it.
Charity funds
  • From a charity · NORD RareCare
    Immune Thrombocytopenia Medical Assistance fund
    Open

    Pays for: Medical and medication costs.

    The foundation says: “Accepting new applications and re-enrollments for current year”
  • From a charity · NORD RareCare
    Immune Thrombocytopenia Premium Copay Assistance fund
    Open

    Pays for: Insurance premiums and copays.

    The foundation says: “Accepting new applications and re-enrollments for current year”
  • From a charity · The Assistance Fund
    Thrombocytopenia fund
    Waitlist

    Pays for: Copays, coinsurance, deductibles and other health-related expenses.

    The foundation says: “WAITLIST — Accepting Waitlist Patients. TAF is currently accepting requests to join the enrollment waitlist for this program. Waitlists a…”
Status as each foundation showed it on October 5, 2026.

More ways to get help paying for treatment →

Clinical trial results

For ITP, in Study 773B, 59% of adults with chronic ITP on 50 mg a day reached a platelet count of 50,000 or higher against 16% on placebo. In the 6-month RAISE trial, adults on Promacta averaged 11.3 weeks with platelets at 50,000 or higher against 2.4 weeks on placebo, and 18% needed rescue treatment against 40%. In children 1 year and older with chronic ITP (PETIT2), 41% kept platelets at 50,000 or higher for 6 of 8 weeks against 3% on placebo. For severe aplastic anemia not responding to other treatments, approved on August 26, 2014, a single-arm study of 43 patients found 17 (40%) had a blood count response after 12 weeks.

Development history

Developed by GlaxoSmithKline, eltrombopag was first approved by the FDA on November 20, 2008 for immune thrombocytopenia, then for aplastic anemia in 2014 and as first-line aplastic anemia treatment in 2018. Novartis now markets Promacta. The first US generic, from Camber, launched on May 14, 2025, and Teva's Alvaiz, a different salt form of eltrombopag, was approved in November 2023.

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Common questions about Eltrombopag

▸What is Eltrombopag (Promacta)?

A daily pill that stimulates the bone marrow to produce more blood cells, especially platelets. It is FDA approved for persistent or chronic immune thrombocytopenia (ITP) in adults and children 1 year and older whose platelets did not respond well enough to steroids, immunoglobulins or spleen removal. It is also approved with standard immunosuppressive therapy as a first-line treatment for severe aplastic anemia in people 2 years and older, for severe aplastic anemia that has not responded well enough to immunosuppressive therapy, and for low platelets in hepatitis C. Generic eltrombopag has been sold in the US since May 2025.

▸How does Eltrombopag work?

Eltrombopag turns on a specific switch in your bone marrow to tell it to make more blood cells, especially platelets. It mimics a natural signaling protein called thrombopoietin (TPO). By activating this switch, the drug helps your bone marrow wake up and start producing blood cells that it had stopped making.

▸What are the side effects of Eltrombopag?

Eltrombopag has a boxed warning: it can cause severe, possibly life-threatening liver damage, so liver blood tests are needed before and during treatment. In people with hepatitis C taking interferon and ribavirin, it can raise the risk of liver failure. Common side effects include nausea, fatigue, cough, diarrhea, and headache. Some patients experienced muscle aches or dizziness. In the adult ITP placebo-controlled trials, the most common were nausea (9% against 3% on placebo), diarrhea (9% against 7%), upper respiratory infection (7% against 6%) and vomiting (6% against under 1%). Liver tests are checked before starting, every 2 weeks while the dose is being adjusted, and monthly after that. In trials, some patients developed new chromosome changes, though it's unclear if this was from the drug or the disease. Regular blood tests are important. The label also warns about blood clots (including clots in the portal vein of the liver, mainly in people with chronic liver disease) and cataracts (eye exams are needed before and during treatment). It also warns about interference with some lab tests such as bilirubin and creatinine. Eltrombopag is not for people with myelodysplastic syndromes (MDS), where a study found a higher risk of death and of progression to leukemia.

▸How is Eltrombopag taken?

Eltrombopag is taken by mouth once a day, either without a meal or with a meal low in calcium (50 mg or less). Take it at least 2 hours before or 4 hours after antacids, dairy and other calcium-rich foods, and mineral supplements such as iron, calcium, magnesium, or zinc, because these block absorption. For ITP, the usual starting dose is 50 mg a day for adults and children 6 and older and 25 mg for children aged 1 to 5, with a lower start for people of East or Southeast Asian ancestry or with liver impairment; the dose is adjusted to keep platelets at 50,000 per microliter or higher, up to 75 mg a day. Promacta also comes as an oral suspension, and switching between the suspension and the tablet needs weekly platelet checks for 2 weeks. Generic eltrombopag olamine is dosed the same way as Promacta, but Alvaiz (eltrombopag choline) is not interchangeable milligram for milligram. When used with immunosuppressive therapy as a first treatment for severe aplastic anemia, it is taken for 6 months. When used after immunosuppressive therapy has not worked well enough, it is stopped if blood counts have not improved after 16 weeks, and continues while the patient is responding.

▸Is Eltrombopag FDA approved?

Yes, Eltrombopag (Promacta) is FDA approved (2008) for the treatment of Immune Thrombocytopenia and Aplastic Anemia.

▸How much does Promacta cost, and is there patient assistance?

Novartis does not publish a price, and privately insured patients may pay $0 a month with its co-pay help.

Co-pay help: eligible privately insured patients may pay $0 a month for Promacta, with Novartis paying up to $15,000 per calendar year, per product.

Not eligible: Medicare, Medicaid and any other federal or state health care program.

Enroll: Copay.NovartisOncology.com or 1-877-577-7756. Novartis Patient Support is 1-800-282-7630.

Generic: the FDA has approved generic eltrombopag from several companies. The Novartis offer is for Promacta, so ask your pharmacist which version your plan covers.

Source: Novartis Promacta cost assistance page

▸What is the Promacta starting dose for ITP?

50 mg once a day for adults and children 6 and older, and 25 mg for children aged 1 to 5.

Lower start: 25 mg for people of East or Southeast Asian ancestry or with liver impairment.

Maximum: 75 mg a day, adjusted to keep platelets at 50,000 or higher.

Generic: generic eltrombopag olamine uses the same doses; Alvaiz does not (it starts at 36 mg).

Source: Promacta prescribing information

▸Can I take Promacta with milk or dairy?

Not close together. Take Promacta at least 2 hours before or 4 hours after dairy, calcium-rich foods, antacids and mineral supplements.

With food: it can be taken without a meal or with a meal that has 50 mg of calcium or less.

Why: calcium, iron, magnesium and zinc bind eltrombopag and block absorption.

Source: Promacta prescribing information

▸How does eltrombopag help in aplastic anemia?

Eltrombopag stimulates the thrombopoietin receptor on bone marrow stem cells, promoting the growth of blood-forming cells. In severe aplastic anemia, it helps restore blood cell production by boosting the depleted bone marrow.

▸Is eltrombopag used alone or in combination?

For severe aplastic anemia, eltrombopag is typically used in combination with immunosuppressive therapy (antithymocyte globulin and cyclosporine). This combination has shown improved response rates compared to immunosuppression alone.

▸When was eltrombopag approved for aplastic anemia?

Eltrombopag (Promacta) was approved in August 2014 for severe aplastic anemia that has not responded well enough to immunosuppressive therapy, and in November 2018 for first-line use together with standard immunosuppressive therapy in people 2 years and older. It was originally developed for immune thrombocytopenic purpura (ITP) and was later found to benefit aplastic anemia patients.

▸How is eltrombopag taken?

Eltrombopag is taken orally as a tablet once daily. It can be taken without a meal or with a meal low in calcium. Take it at least 2 hours before or 4 hours after antacids, calcium-rich foods such as dairy, and mineral supplements.

▸What monitoring is needed?

Regular blood count monitoring is essential to track response and detect any blood count abnormalities. Liver function tests are also required, as liver enzyme elevations can occur.

▸Is generic eltrombopag available?

Yes. Generic eltrombopag tablets from several companies are sold in the US. The brand is Promacta (Revolade in some countries), made by Novartis. Ask your pharmacist or insurer which version your plan covers.

This page is for informational purposes only and does not constitute medical advice. Drug information is sourced from public databases and peer-reviewed literature and may not reflect the most recent updates. Always discuss treatment options with your healthcare provider. Last reviewed: October 2026.

Follow Promacta by email

We'll email you when Promacta's FDA label changes, when the FDA acts on it, and when new trials for the condition you pick open. Unsubscribe anytime.

You'll get new recruiting trials, changes to trials, FDA decisions and condition news for Immune Thrombocytopenia. Turn any of these off from the link in every email.

We never share your email. Unsubscribe anytime. Privacy policy